Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
36.One reason why Reebok's managerial personnel don't like their shoes to be called "footwear
for yuppies" is that _______.
A) they believe that their shoes are popular with people of different age groups
B) new production lines have been added to produce inexpensive shoes
C) "yuppies" usually evokes a negative image
D) the term makes people think of prohibitive prices
37.Reebok's view that "consumers judge the quality of the brand by the quality of its distribution" (Line 5, Para. 2)implies that ______.
A) the quality of a brand is measured by the service quality of the store selling it
B) the quality of a product determines the quality of its distributors
C) the popularity of a brand is determined by the stores that sell it
D) consumers believe that first-rate products are only sold by high-quality stores
38.Reebok once had to limit the number of its distributors because ______.
A) its supply of products fell short of demand
B) too many distributors would cut into its profits
C) the reduction of distributors could increase its share of the market
D) it wanted to enhance consumer confidence in its products
39.Although the Reebok Company has solved the problem of fulfilling its orders, it ______.
A) does not want to further expand its retailing network
B) still limits the number of shoes supplied to stores
C) is still particular about who sells its products
D) still carefully chooses the manufacturers of its products
40.What lesson has Reebok learned from Nike's distribution problems?
A) A company should not sell its high quality shoes in discount stores.
B) A company should not limit its distribution network.
C) A company should do follow-up surveys of its products.
D) A company should correctly evaluate the impact of a new craze on the market.
Part III Vocabulary (20 minutes)
Directions: There are 30 incomplete sentences in this part. For each sentence there are four choices marked A), B), C) and D). Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the centre.
41.For many patients, institutional care is the most ______ and beneficial form of care.
A) pertinent B) appropriate C) acute D) persistent
42.Among all the changes resulting from the ______ entry of women into the work force, the transformation that has occurred in the women themselves is not the least important.
A) massive B) quantitative C) surplus D) formidable
43.Mr. Smith became very ______ when it was suggested that he had made a mistake.
A) ingenious B) empirical C) objective D) indignant
44.Rumours are everywhere, spreading fear, damaging reputations, and turning calm situations into ______ ones.
A) turbulent B) tragic C) vulnerable D) suspicious
45.The ______ cycle of life and death is a subject of interest to scientists and philosophers
alike.
A) incompatible B) exceeding C) instantaneous D) eternal
46.She remains confident and ______ untroubled by our present problems.
A) indefinitely B) infinitely C) optimistically D) seemingly
47.Fiber-optic cables can carry hundreds of telephone conversations ______.
A. simultaneously B) spontaneously C) homogeneously D) contemporarily
48.The police were alerted that the escaped criminal might be in the ______.
A) vain B) vicinity C) court D) jail
49.Whether you live to eat or eat to live, food is a major ______ in every family's budget.
A) nutrition B) expenditure C) routine D) provision
50.Now a paper in Science argues that organic chemicals in the rock come mostly from ______ on earth rather than bacteria on Mars.
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