Beyond the realm of information technology, the accelerated pace of technological change in virtually every industry has created entirely new business, wiped out others, and produced a Pervasive( 广泛的) demand for continuous innovation. New product, process ,and distribution technologies provide powerful levers for creating competitive value. More companies are learning the importance of destructive technologies——innovations that hold the potential to make a product line, or even an entire business segment, virtually outdated.
Another major trend has been the fragmentation of consumer and business markets. There's a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it. Now, new technology makes it easier, faster ,and cheaper to identify and serve targeted micro-markets in ways that were physically impossible or prohibitively expensive in the past. Moreover, the trend feeds on itself, a business's ability to serve sub-markets fuels customers' appetites for more and more specialized offerings.
36. According to the first paragraph, the chances in the business environment in the past decades can be attributed to __________.
A) technological advances
B) worldwide economic disorder
C) the fierce competition in industry
D) the globalization of economy
37. what idea does the author want to convey in the second paragraph ?
A) The rapid development of information technology has taken businessmen by surprise
B) Information technology has removed the restrictions of time and space in business transactions
C) The Internet, intranets, e-mail, and portable computers have penetrated every corner of the world.
D) The way we do business today has brought about startling breakthroughs in information technology.
38. If a business wants to thrive in the Post-Industrial economy,__________
A) it has to invest more capital in the training of free agents to operate in a seller's market
B) it should try its best to satisfy the increasing demands of mobile knowledgeable people
C) it should not overlook the importance of information, services, support, and distribution
D) it has to provide each of its employees with the latest information about the changing market
39. In the author's view, destructive technologies are innovations which _________
A) can eliminate an entire business segment
B) demand a radical change in providing services
C) may destroy the potential of a company to make any profit
D) call for continuous improvement in ways of doing business
40. With the fragmentation of consumer and business markets ______________
A) an increasing number of companies have disintegrated
B) manufacturers must focus on one special product to remain competitive in the market
C) it is physically impossible and prohibitively expensive to do business in the old way
D) businesses have to meet individual customers' specific needs in order to succeed .
Part III Vocabulary
41. It seems somewhat ___________ to expect anyone to drive 3 hours just for a 20-minute meeting.
A) eccentric B) impossible
C) absurd D) unique
42. This area of the park has been specially __________ for children, but accompanying adults are also welcome.
A) inaugurated B) designated
C) entitled D) delegated
43. The girl's face __________ with embarrassment during the interview when she couldn't answer the tough question.
A) beamed B) dazzled
C) radiated D) flushed
44. Slavery was __________ in Canada in 1833, and Canadian authorities encouraged the slaves, who escaped from America, to settle on its vast virgin land
A) diluted B) dissipated
C) abolished D) resigned
45. Unfortunately, the new edition of dictionary is __________ in all major bookshops.
A) out of reach B) out of stock
C) out of business D) out of season
46. The hands on my alarm clock are __________, so I can see what time it is in the dark.
A) exotic B) gorgeous
C) luminous D) spectacular
47. Psychologists have done extensive studies on how well patients __________ with doctors'
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