Beyond the realm of information technology, the accelerated pace of technological change in virtually every industry has created entirely new businesses, wiped out others, and produced a pervasive demand for continuous innovation. New product, process, and distribution technologies provide powerful levers for creating competitive value. More companies are learning the importance of destructive technologies——innovations that hold the potential to make a product line, or even an entire business segment, virtually obsolete.
Another major trend has been the fragmentation of consumer and business markets. There's a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it. Now, new technology makes it easier, faster, and cheaper to identify and serve targeted micromarkets in ways that were physically impossible or prohibitively expensive in the past. Moreover, the trend feeds on itself, a business' ability to serve sub-markets fuels customers' appetites for more and more specialized offerings.
说明：考试出于政治考虑用globalization替换了the triumph of capitalism，为减少生词用started替换了spawned，without替换了devoid of，outdated替换了obsolete等等。
36. According to the first paragraph, the changes in the business environment in the past decades can be attributed to __________.
A) technological advances
B) worldwide economic disorder
C) the fierce competition in industry
{D) the globalization of economy }
37. What idea does the author want to convey in the second paragraph?
A) The rapid development of information technology has taken businessmen by surprise.
{B) Information technology has removed the restrictions of time and space in business transactions.}
C) The Internet, intranets, e-mail, and portable computers have penetrated every corner of the world.
D) The way we do business today has brought about startling breakthroughs in information technology.
38. If a business wants to thrive in the Post-Industrial economy, __________.
A) it has to invest more capital in the training of free agents to operate in a seller‘s market
B) it should try its best to satisfy the increasing demands of mobile knowledgeable people
{C) it should not overlook the importance of information, services, support, and distribution }
D) it has to provide each of its employees with the latest information about the changing market
39. In the author‘s view, destructive technologies are innovations which _________
{A) can eliminate an entire business segment }
B) demand a radical change in providing services
C) may destroy the potential of a company to make any profit
D) call for continuous improvement in ways of doing business
40. With the fragmentation of consumer and business markets, ______________.
A) an increasing number of companies have disintegrated
B) manufacturers must focus on one special product to remain competitive in the market
C) it is physically impossible and prohibitively expensive to do business in the old way
{D) businesses have to meet individual customers‘ specific needs in order to succeed }
Part III Vocabulary (20 minutes)
Directions: There are 30 incomplete sentences in this part. For each sentence there are four choices marked [A], [B],[C] and [D]. Choose the ONE answer that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the centre.
41. It seems somewhat ___________ to expect anyone to drive 3 hours just for a 20-minute meeting.
A) eccentric B) impossible{C) absurd} D) unique
42. This area of the park has been specially __________ for children, but accompanying adults are also welcome.
A) inaugurated{B) designated} C) entitled D) delegated
43. The girl‘s face __________ with embarrassment during the interview when she couldn’t answer the tough question.
A) beamed B) dazzled C) radiated {D) flushed}
44. Slavery was __________ in Canada in 1833, and Canadian authorities encouraged the slaves, who escaped from America, to settle on its vast virgin land.
A) diluted B) dissipated {C) abolished} D) resigned
45. Unfortunately, the new edition of dictionary is __________ in all major bookshops.
A) out of reach {B) out of stock} C) out of business D) out of season
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