The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate (低估) the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit (明确的) about our purpose when advertising to children on the Internet.
31. According to the first paragraph, children as an Internet market _____.
[A] are becoming increasingly rational
[B] are using it at an earlier and earlier age
[C] has created a growing advertising market
[D] are overtaking the adult market due to their spending power
32. Targeting children for advertising is controversial because children _____.
[A] are unable to analyze and judge advertisements
[B] are unable to give consent since they are too young
[C] often give off information that may be dangerous to them
[D] are not ready to evaluate advertisements or information requests
33. Many advertisers defend the targeting of children because _____.
[A] no actual sales take place
[B] it is up to parents to monitor their children
[C] children understand what an advertisement is trying to do
[D] children are provided a game in return for the information
34. One reason why children are unable to resist giving personal information on the Internet is that ____.
[A] they feel they must follow an adult\'s orders
[B] it is presented in connection with entertainment
[C] they do not know that the information is going to be read by someone
[D] due to their inability to distinguish an advertisement from a non-advertisement
35. In the passage the author wants his marketers to understand that _____.
[A] advertising to children must stop
[B] a libertarian view in advertising is unethical
[C] advertising to children must have a clear purpose
[D] children must be treated differently when advertising
Passage Four
Questions 36 to 40 are based on the following passage.
What is the relation between the code and culture which creates it, and which it transmits to the next generation? Linguists in the anthropological tradition had tried to establish links with meanings expressed lexically: Eskimo words for ‘snow’, Arabic words for ‘camel’ and so on. Yet vocabulary only ‘reflects’ culture by courtesy of (蒙……提供) its internal organization as a whole; and the assertion that “because \'camels\' are important to the Arabs, therefore they have a lot of different words for \'them\'” is a statement as much about English as about Arabic. Presumably nothing is more important than rice to the Chinese; yet Chinese has a single word for rice and it means various other things besides. Chinese happens to be a type of language that favors general nouns.
As the essential medium for people to organize and convey their ideas, language is no longer what it seemed to be for the traditional linguists who used to think of language as simple formal codes. It is also closely related to the context, social or anthropological, in which the communication takes place. Today most linguists come to realize that language is an important component of culture. It determines not only the form in which ideas are transmitted, but also the method with which the content of the ideas are organized. In this perspective, language is also a communicative base on which members of a speech community form their ideas in a way that is readily comprehensible to other members of that community. It is also regarded as part of culture that is related to other fields of humanity (人类) studies.
But what is merely comic (滑稽的) when applied to lexics (词汇学) becomes seriously misleading when applied to grammar. As Whorf pointed 50 years ago, it is naive and dangerous to take isolated grammatical phenomena and try to relate them to features of a culture. When linguists recognized this, their
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