第二节：下面文章中有5处（第61～65题）需要添加小标题。请从以下选项(A、B、C、D、E和F)中 选出符合各段意思的小标题，并在答题纸上将相应选项的标号涂黑。选项中有一项是多余选项。
A. Wise Business
B. As an Evaluation Tool
C. Analyze Market Potential
D. Identifying Problem Areas
E. Importance of Market Research
F. Communication with Consumers
If you are not convinced about something, the chances of you doing it are pretty rare. The same applies to market research. Unless you understand why it is important, it’s unlikely that you will take it seriously.
61.
A well-undertaken research allows the company to determine whether it has been able to satisfy its customers or not. It provides key information about the various factors which affect the business. It helps the company to make plans, take necessary measures, and evaluate its performance. As we go ahead with this write-up, we will get into the details of each factor that makes market research a significant exercise.
62. _
First and the foremost, it will help you understand your existing customers and keep you informed of their needs. For example, a research undertaken a year after the product was marketed will make things a lot more clear by helping you determine where you stand, identify the loopholes (漏洞）in marketing, and figure out plans to avoid loss or increase profits. In addition, it will also help you evaluate the opportunity of expansion. It will tell you exactly what you need to do to increase your customer base.
63. _
Market research is not just for those who are already in business. If you intend to start afresh, it is as important for you as it is for those who are already set. To start with, it will help you identify opportunities available in the market and make the most of them. You will be able to identify potential consumers by dividing the market into various parts — on the basis of age, sex, geographic area, etc. — and try to satisfy their particular needs, thus making the most of the available resources.
64. _
Knowing what problems you are likely to face is always a blessing rather than a headache, because it helps you to be prepared for what is coming your way. If you are planning a product launch, market research will help you identify the risks involved and potential problems — the ones that you might face in the future. On the other hand, if you already have a product in the market, research will help you identify existing problems. Once the problem is identified, you will be able to come up with an effective solution for the same.
65. _
Another important aspect of market research is that it can help you set a standard and evaluate what you have achieved over the course of time. You can use it effectively to undertake comparative studies to track your progress and plan things appropriately. Furthermore, a good businessman keep track of his competitor’s progress as much as he does his own. In this context, market research will help you to keep an eye on your competitor, and develop plans that will help you stay a step ahead of the competition.
The economy is becoming more and more competitive. Planning is only possible when you have accurate information about the market and, more importantly, the consumers. This is where market research comes into the picture. It helps you understand consumer behavior and take steps necessary to keep them happy. That explains why it has lately become one of the most important factor of a successful business.
非选择题满分40分）
第三部分：写作（共两节，满分40分）
第一节：短文改错（共10小题;每小题1分，满分10分）
下面短文中有10处语言错误。请在有错误的地方增加、删除或修改某个单词。 增加：在缺词处加一个漏字符号（A),并在该漏字符号下写上该加的词。
删除:把多余的词用斜线（\)划掉。
修改:在错的词下划一横线，并在该横线下写上修改后的词。
注意：1.每处错误及其修改均仅限一词；
2.只允许修改10处,多者(从第11处起)不计分。
Every Saturday and Sunday morning, my father would throw his bike into his car and explore new places for riding. I am always confused by him. What satisfaction did his bike provide for him? That all changed when I 2016年4月金华十校2016年高考模拟考试英语试题卷及答案 wordstarted riding my bike lie in our garage, which hadn’t touched for nearly three years. Trying riding it, I was scared but curiously. At first, I spent five and ten minutes riding around and doing small turn. Then he practiced in the street. The greatest of moment was when my father was there with me, every step of a way.
He ran up and down the street making sure my screaming wasn’t due to a negative result.
I'll ever forget those moments.
第二节：书面表达（满分30分）
请你以“An Incident in Class”为题,用英语写一篇120个词左右的短文，内容要求如下：
1.描述事件发生的经过；
2.老师、同学或你自己的处理方法；
3.你的感受或启发。
注意:文中不得出现真实的姓名、学校等信息。
An Incident in Class
金华十校2016年高三模拟考试英语试卷参考答案
第I卷
一、单项选择：（共20小题；每小题0.5分，满分10分）
1-5 BCACD 6-10 ADADC 11-15 DDACB 16-20 DBACB
二、完形填空：（共20小题；每小题1分，满分20分）
21 -25 CADCB 26-30 DCAAC 31 -35 BCBDA 36-40 BDDBA
三、阅读理解：（共25小题；每小题2分，满分50分）
41-45 ABBCC 46-49 DCDA 50-54 CCDBA 55^60 ABCADD
61-65 EFCDB 第II卷
第一节:短文改错：（共〗0处；每处1分，满分10分；从第U处起不给分）
Every Saturday and Sunday morning，my father would throw his bike into his car and
explore new places for riding. I am always confused by him. What satisfaction did his bike
was
provide for him? That all changed when I started riding my bike He in our garage, which hadn’t
lying which后面加I 或touched前面加been
touched for nearly three years. Trying riding it, I was scared but curiously. At first, I spent five curious
and ten minutes riding around and doing small turn. Then he practiced in the street. The greatest or or turns I
moment was when my father was there with me, every step of a_way. He ran up and down the
the
street making sure my screaming wasn，t due to a negative result. Fll ever forget those moments.
never
第二节:书面表达（满分30分）
One possible version:
An unexpected incident may happen in class. Whether it is properly handled may make a difference to its effect on the class. The other day, our math teacher commanded in the class that John present his solution 2016年4月金华十校2016年高考模拟考试英语试题卷及答案 wordto a mathematic problem on the blackboard. To everyone’s surprise, John sat still and shouted loudly,“No way!” His impolite response aroused other students，whisper. What’s worse, some even burst into laughter. At that moment, all the students stared at the teacher, wondering what would happen. Instead of being angry, the teacher walked towards John and asked him about the cause of his unusual behavior with patience.
Thanks to the teacher's patience and his care for students, a potential conflict has been avoided. Otherwise, the whole class might have been in chaos. As for John, in my opinion，he should have expressed his refusal in a polite way in class whatever excuse he may have.